Hi, I'm Georges.

I'm a content marketer based in York, UK. I spend my days working in the R&D team at The Adaptavist Group and evenings on side projects that interest me.

Georges Petrequin

Experience

R&D
2026 - Present
The Adaptavist Group
Working on R&D projects and growing new products. Experimenting with AI tooling and workflows in a multiplayer setting.
Content Marketer
2023 - 2026
The Adaptavist Group
All things content strategy and creation for Upscale, part of The Adaptavist Group. Building narratives that connect technical products with the people who need them.
Content Marketing Consultant
2019 - 2023
Independent / Contentbulb
Helped B2B SaaS companies grow through content strategy and creation via Contentbulb, a productised service agency.
Earlier
Prior to this, I worked on marketing and content at MobiLoud, and Growth at SymbaSync (founding team member).

Projects

Separation Buddy
An iOS app helping dog owners manage separation anxiety with evidence-based best practices.
Marketplace Preview
A simple web app for Atlassian Marketplace vendors to preview their app listings before publishing, and download the preview to share with their team.
Ecothes
Grew a niche website on sustainable apparel with my fiancé. Interviewing brand founders, hiring writers, managing partnerships.